Bonds, the Australian underwear brand, has made waves with its 2023 Pride Collection, featuring Mikey Sakinofsky, a non-binary model, confidently wearing a bikini. The aim of the campaign is to celebrate LGBTQ+ pride and challenge gender stereotypes through the UnGENderwear Project. Bonds encourages everyone to wear clothes that make them feel comfortable and authentic.

However, not everyone has embraced the inclusion of a non-binary model. Negative comments flooded social media, with some individuals expressing discomfort with a man wearing traditionally feminine clothing. This backlash was also evident on Instagram, despite Bonds’ efforts to raise awareness and donations for LGBTQ+ causes.

Amidst the criticism, there have been supportive voices emerging, thanking Bonds for celebrating diversity and breaking down barriers. Mikey, proud of their non-binary identity, responded to the critics with a heartfelt video. In their message, they emphasized that gender diversity is like a spectrum of green, infinite and varied. They also lamented the media’s focus on hate rather than love and acceptance. Mikey clarified that they were not wearing “women’s clothing” but simply clothes that make them feel comfortable in their own skin.

Bonds’ campaign has sparked a much-needed dialogue on gender representation and acceptance. While some may oppose it, many appreciate the celebration of diversity and the promotion of inclusive ideals. Mikey’s response echoes the importance of embracing all shades of gender identity and fostering a society that fully accepts and supports everyone.

This campaign has not only challenged existing norms but also initiated discussions on LGBTQ+ representation and acceptance in mainstream media. It serves as a reminder that love and acceptance should always prevail over prejudice and ignorance.