Land O’ Lakes, a renowned dairy product company, has recently undergone a significant transformation. For nearly a century, the company’s branding featured a Native American Indian image. However, Land O’ Lakes has decided to replace this image with a new and more inclusive logo—a captivating landscape.

This bold move by Land O’ Lakes has sparked conversations and debate. While many applauded the company for taking a step towards cultural sensitivity, some criticized its previous logo for being offensive. The removal of the controversial image has garnered attention on social media and in the press. However, there are still some uncertainties regarding whether the new branding will be applied to all Land O’ Lakes products.

In February, Land O’ Lakes introduced their new logo through a press release. The company plans to showcase the new packaging in various creative ways. One exciting addition to the packaging is the inclusion of images of different farmers along with the phrase “Farmer-Owned.” This change aims to reflect Land O’ Lakes’ culture and values, as expressed by their CEO in a recent statement.

Land O’ Lakes values diversity and inclusivity, which is evident in their collaborations with farmer-owners to produce high-quality dairy products. The company strives to create a positive connection with every individual who consumes their products.

On social media, Land O’ Lakes received mixed reactions when they announced the rebranding. While many praised the company for their decision, some criticized the use of the previous “butter maiden” image in the first place.

In today’s world, where information travels quickly through social media, it is not surprising that Land O’ Lakes is experiencing mixed reactions. Even when a company takes the right steps, there will always be differing opinions. Land O’ Lakes made the decision to change their branding image in 2019, and they plan to implement the official change throughout 2020. By the end of the year, all products should showcase the new logo.

Land O’ Lakes has demonstrated courage and a commitment to rectifying past mistakes by removing an image that offended Native American populations. Although it took nearly a century to make this change, what matters now is that the change has been made.

It is important to note that Land O’ Lakes did not harbor any malice or hateful intent by featuring the “butter maiden” image for all these years. Rather, they have set an example for major corporations to acknowledge and rectify their mistakes humbly and genuinely.

Through this transformative journey, Land O’ Lakes is showcasing its dedication to embracing change, promoting diversity, and doing the right thing. Other companies can undoubtedly learn from Land O’ Lakes’ proactive approach to building a more inclusive and respectful world.

Watch this video to learn more about Land O’ Lakes’ branding transformation: